February 5, 2021 – Asmodee today announced an office branch dedicated to serving South Korea, with the launch of Asmodee Korea Limited. Asmodee Korea, led by industry veteran Kevin Kichan Kim, aims to reinforce Asmodee’s leading position in the Korean market and to further expand their presence in the country. “Korea is one of Asmodee’s most important markets, and is a key milestone in the company’s international development in Asia.” said Frederic Nugeron, Regional Manager Asia of Asmodee Group.
In the past 5 years, Korea’s toy market has doubled in size, from €630 million to an estimated €1 billion, and it is expected to double again in the next 5 years. Asmodee brands have seen explosive growth in Korea, with Splendor, Spot It, Catan and Dixit being among the most popular board games in the country.
“The Korean market has been growing remarkably in the last 10 years, and we’re very excited to introduce even more fantastic game experiences to fans in the region,” said Kim. “A dedicated team on the ground will reinforce Asmodee’s leading market position and allow us to quickly scale our presence in the country through localization of distribution of the entire Asmodee catalog.” Kevin Kichan Kim has led a successful career in the Korean board game industry, having worked at Korea Boardgames, Happy Baboab and Mandoo Games. His experience and in-depth knowledge will allow Asmodee to meet high consumer and business demand for Asmodee games locally.
Asmodee has been making moves, here is a sample of some of the latest:
- Corey Konieczka’s New Game Studio Announces First Title
- Star Wars Miniatures Game Shake-up, X-Wing, Armada & Legion Move
- Catan Apparel Partnership Announcement Hip and Fashionable Footwear
- Zombicide Novels Continue Aconyte Books Board Game Deal Spree
- Asmodee Acquires Another Publisher