October 22, 2020 – This morning a new Catan Apparel partnership announcement was made. Asmodee Entertainment shared an exciting new partnership with Plainview Shoes to extend the CATAN® brand to a collection of fashionable footwear coming in 2021.
Thats right, Catan footwear!
Some of the brands that Plainview Shoes look after include: Capcom Video Games, Von Dutch, True Religion, J75, Cougar, British “BK” Knights, Art of Board, Spyder, Nautica, GBG Los Angeles, Shoe Show and Turner Footwear. They bill themselves as a company adept at all categories, though one that excels at designing shoes that that strike the balance between athletic and casual – from sandals to sneakers to boots – to fulfil ever-changing market trends and consumer desires.
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Creatively, there is not much information here. There are talks about why the company is interested in getting on board, but nothing about what they are going to do quite yet.
“We are excited that we can add CATAN to our portfolio of gaming footwear. After partnering with Capcom for footwear based on various videogames, CATAN was the logical choice for us to expand into tabletop games and its huge fanbase. CATAN is the premier board game of our time. It truly is a modern classic and many of us let this quirky German boardgame into our lives in our twenties. CATAN is both full of nostalgia and very current, with its central element of cooperative competition for the good of all and the stewardship of natural resources. Gaming Properties in the licensed footwear space are greatly underrepresented and we know there are a great many fans out there who look to express themselves with gaming-inspired footwear.” says Lyndon Tucker, President of Plainview Shoes.
The creative director for the company did have some more to say that gives a little window into this Catan Apparel Partnership announcement coming 2021.
“When Lyndon first talked about adding a boardgame brand to our portfolio, I had one hope: please let it be CATAN! CATAN has a unique design language and within the fan community, there are many in-jokes around trading, building, and settling. Concept works are already on the way and we are looking forward to the day when we can show more,” adds David Harris, Creative Director of Plainview.
They made a good choice with Catan, not many games have the popularity of a Monopoly, but the street cred of a Scythe or Eclipse. They mention that these kind of deals are “underrepresented” so we will see what they do with it.