March 30, 2021 – Spielwarenmesse has announced the cancelation of the Nuremberg Toy Fair 2021 Summer Edition based on ongoing pandemic concerns. The first-ever Summer Edition of the world-renowned event in Nuremberg was to open its doors this July after being postponed in January.

Spielwarenmesse eG had pulled out all the stops to provide the industry with a suitable networking platform this year. Following the unrelenting uncertainty surrounding the coronavirus pandemic both on a national and international level, it has been decided to cancel the event and to focus instead on Spielwarenmesse 2022.

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The resolution was passed at the supervisory board meeting on 25 March.

Ernst Kick, CEO Spielwarenmesse eG, stated: “Initially, we received excellent feedback about the Summer Edition from both exhibitors and visitors. In recent weeks, however, the disappointingly slow improvement in the pandemic has been fuelling uncertainty across the industry. Our top priority remains the health and safety of all our participants.”

According to their announcement, the lack of political perspective with regard to trade fairs has had a considerable impact on the ability of exhibition organizers to make firm plans and for international manufacturers and buyers to schedule and book their travel and accommodation. Despite the measures already set in motion, it would be impossible to stage the Spielwarenmesse Summer Edition successfully without having the all-important run-up to the fair clearly mapped out.

All efforts are now going to be put into their flagship event taking place February 2 – 6, 2022 and will take place in conjunction with Spielwarenmesse Digital.

Source: The Spielwarenmesse 2021 Summer Edition cancelled in July

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